Digital Branding

One Thing Most Brands Fail To Do To Gain Traction On Social Media.

Natasha Musa 1 min read
One Thing Most Brands Fail To Do To Gain Traction On Social Media.
Photo by Priscilla Du Preez 🇨🇦 / Unsplash

Have you ever wondered what successful digital creators are doing right on social media to gain high numbers of followers on their respective platforms?

I mean, look at the numbers:

Of course, some brands are killing it on social media, but most other brands struggle to gain followers. What are we doing wrong? What can we learn from these creators?

After observing and learning from digital creators for the past few years, the one thing they are doing that helps them build an audience regardless of platform is:

THEY PRIORITIZE THEIR AUDIENCE.

Digital creators...

  1. Create valuable content for the audience, i.e. providing solutions to their problem.
  2. Prioritize problem-solution rather than "sales-y" content, and don't use social media to self-promote.
  3. They talk or engage with their audience to better understand their problems and provide more ideas and tips on overcoming them.

There are still brands out there that view their social media accounts as an announcement platform, highlighting company milestones and product details. While we can't avoid using social media platforms to highlight company milestones, the focus of social media should be providing content that adds value to our audience's lives and building relationships with them. It's an opportunity to converse with and gain feedback and insights from our audience and better our offerings for them.

You may argue that follower counts don't matter. Having a smaller but more engaged following is often more valuable than a large but disengaged one, but a larger follower count allows for broader reach and potentially an opportunity for more significant influence.

If you aim to strengthen your brand and share your content with a wider audience, reviewing your strategy and focusing on creating valuable content that addresses customer problems may be a better way to connect and engage with the audience.

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