Welcome to my corner of the internet.
I'm a marketer, digital writer, and certified coach—yes, I'm embracing the multi-hyphenated career title! I am deeply passionate about seeking and sharing knowledge, and this site is my online space where I share what I learn.
I have over two decades of marketing experience working with international and global advertising agencies and brands. In my everyday work environment, I consider myself a marketing generalist; I strategise, implement and manage marketing initiatives from brand to go-to-market campaigns, traditional to digital, advertising to public relations, but as a marketer, I have always been obsessed with the latest trends and happenings within the creator economy.
I love diving into strategies implemented by successful digital creators, especially digital writers, who excel at writing effectively to get their message across, build a personal brand, grow an audience through value-based content and grow a thriving and sustainable business. As marketers, we write, edit and review copy daily. I believe there is much to learn from digital writers that could help marketers write and communicate better to our audience to ensure the brands we advocate for thrive in the digital environment.
My journey as a digital writer began as a blogger in 2008 when I shared thoughts and reviews on books I read. Today, I write to share knowledge and connect with peers to deepen my understanding of the ever-evolving marketing field through this blog and also on Twitter. While my current essays primarily focus on topics related to digital branding and writing, I also write about other topics that pique my interest.
Derek Sivers once wrote, "The coolest people I meet are the ones who find me through something I've written." That's what I loved when I first started blogging and writing on Twitter: connecting with people and learning from others. Writing, sharing, and connecting with others brings me much joy, and I look forward to connecting with peers from the online community to learn more from each other.
If you would like to chat, you can find me on X (formerly known as Twitter) or LinkedIn or email me at desk@natashamusa.com.