Hey there, I’m Tash.
Welcome to my little corner of the internet.
I’m a digital marketer, certified coach, and digital writer with over 20 years of experience in brand strategy, marketing communications, and go-to-market execution for global brands and agencies.
But here’s the truth: as a midlife professional, I’ve often felt invisible in a world obsessed with speed, youth, and viral content.
The digital landscape keeps evolving. And now, with AI reshaping how we communicate, the pressure to adapt is real.
Rather than sit on the sidelines, I’ve chosen to lean into writing—not just as a creative outlet, but as a way to reclaim my voice, grow my visibility, and stay relevant in a noisy world.
What I write about
I help midlife professionals build credibility, stay visible, and thrive using writing and AI—with a focus on:
- Business & digital writing – Sharpening communication and thought leadership through clear, credible writing
- AI for writing & productivity – Using AI as a thinking partner to streamline ideas and write with impact
- LinkedIn authority building – Strategies to grow your audience and position yourself as an expert
- Gen X career amplification – Navigating reinvention, relevance, and reintegration in an AI-powered world
Why writing?
Writing is one of the most underrated career skills—and one of the most powerful.
It’s how we build authority, communicate clarity, and shape identity in the digital age.
I’ve always been a writer at heart. From journaling to blogging in the early 2000s, writing has helped me make sense of the world and connect with others.
Now, I use it to help others find their voice, too—especially those navigating mid-career transitions in uncertain times.
As Derek Sivers said:
“The coolest people I meet are the ones who find me through something I’ve written.”
That’s why I keep showing up—to write, connect, and spark the kind of conversations that move people forward.
If you’re a midlife professional ready to write with purpose, strengthen your digital presence, and turn your experience into leverage—
Let’s connect.
📩 Email me at desk@natashamusa.com or say hi on LinkedIn.
Let’s build, write, and grow—together.