Expertise without visibility is just experience.
I'm a Marketing Communications Leader with 20+ years across brand strategy, go-to-market, and executive messaging. My day job revolves around shaping narratives that build trust — for organisations, leaders, and teams — and translating strategy into clear messaging that drives relevance and growth.
On this site, I write about something adjacent but personal: how Gen X professionals build authority and stay visible as work changes — not by reinventing themselves, but by writing about what they already know.
Digital writing, done with intention, is one of the most underused career tools for experienced professionals. It clarifies expertise, creates visibility, and builds the kind of credibility that outlasts any single role or company.
As Derek Sivers once said: "The coolest people I meet are the ones who find me through something I've written."
That's why I keep showing up.
I'm also a certified coach, which shapes how I think about leadership, communication, and the questions worth asking.
I publish Parable, a newsletter on digital visibility, career longevity, and professional relevance for Gen X professionals who want their experience to outlast their last job title.